Enhancing Transparency & Delivery for a Global Data & Marketing Consultancy Using Atlassian Tools

A leading global data and marketing consultancy, specialising in data engineering, business intelligence, data science and multi-channel marketing. Their diverse client base includes Fortune 500 companies that rely on them for data-driven solutions.

The Challenge
One of the consultancy’s key customers raised concerns about a lack of visibility into the delivery of critical support services. They were struggling to understand when releases would be delivered and felt frustrated by the absence of a structured prioritisation process.
Internally, the consultancy managed work using a mix of spreadsheets and disconnected tools, which made it difficult to track progress, predict delivery timelines, or provide real-time updates to their customer. To maintain trust and meet client expectations, they needed an immediate and effective solution - one that they could present at an upcoming stakeholder meeting.

Our Approach
With our proven Atlassian expertise, the consultancy turned to Daemon for urgent assistance. We conducted a rapid discovery workshop to map out their existing processes, identify gaps and design a structured, transparent solution that aligned with both internal operations and customer needs.

Our key recommendations included:

Implementing version control and a build-and-release schedule to provide clear timelines for deployments.
Introducing a collaborative prioritisation process, ensuring the customer was actively involved in backlog refinement and delivery planning.
Leveraging Atlassian Jira’s built-in features to track work, manage releases, and provide real-time visibility into progress.
Setting up Jira Scrum boards and dashboards, offering both teams at-a-glance insights into project status, upcoming releases, and key milestones.

By configuring these solutions within Jira, we provided a single source of truth, eliminating the inefficiencies caused by disparate tracking methods.

The Outcome
The consultancy and its key customer gained full visibility into release schedules, priorities, and overall project progress. The new solution streamlined communication, reduced uncertainty and fostered a culture of collaboration and trust between both parties.

Key benefits included:

Transparent project tracking, with real-time data available at all times.
A clear, structured delivery pipeline, ensuring predictable and reliable releases.
Improved customer engagement, as they were now part of the prioritisation process.
Significant time savings, eliminating manual tracking and unnecessary status meetings.

As a result, both teams now work closer than ever before, using Atlassian tools as the foundation for a more efficient, transparent, and collaborative partnership.