The Consumer Trust Recession

In a world where choices are endless but consumer confidence is faltering, the retail industry faces a defining challenge: rebuilding trust and delivering true value. Our new report, created in partnership with Opinium, addresses this "Consumer Trust Recession" by exploring five essential areas that shape today’s retail landscape, from checkout preferences to security concerns.


In this report, you’ll find:

• Insights into the "Consumer Trust Recession", why consumer confidence is declining and how it impacts retail.
• Key trends and preferences among UK consumers, based on data from a study of 2,000 adults.
• Technological solutions for trust-building, including the role of AI, blockchain, and personalization.
• Actionable strategies to turn consumer skepticism into loyalty and enhance customer experience.

Based on a comprehensive study of 2,000 UK consumers, this report provides the strategies needed to bridge the trust gap. Whether you're a retailer or an industry professional, this report equips you to navigate today’s evolving consumer landscape — transforming trust from a challenge into a powerful tool for growth.