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Five step process
1. Empathy
We start by consulting topic experts and discussing with users. Here we learn how people interact with an existing solution to get an insight into where the current challenges and ‘pain points’ exist.
2. Define and Focus
By now we’ve gathered enough information to analyse and identify the core problem, the main question we’re looking to answer. This allows us to refine and focus things down from what we have learned so far.
3. Ideation
Generating ideas can be done in a number of different ways but it’s about brainstorming, free thinking and capturing ideas fast in the form of wireframes, sketching, post-its, whiteboards - whatever works best.
4. Prototype
Building a low risk, inexpensive model to help us test our ideas. At this point the goal is to identify the best possible solution going forward. This about the quality or ‘finesse’ of the prototype - but a way to accurately communicating ideas in a way that captures their essence.
5. Test
It’s time to get our prototype in front of users. The goal here is to learn as much as possible about the possible solution and any issues we might face.
Three aspects
Desirability
Do people want this?
This needs to be looked at from a design perspective but also think about behaviours, goals, culture and context.
Feasibility
Can we do this? Is the technology readily available and at a reasonable cost to do this successfully? Here’s where we think about things more from an engineering perspective.
Viability
Should we do this? Here we’re thinking about things from a business viewpoint. What goals does this support?